About Us

SportsHero was created for one purpose…To help all the young aspiring athletes break through the financial barriers that prevent them from playing sports and becoming the champion they’ve always wanted to be.

Our Core Values

Inclusivity

Every aspiring athlete deserves the chance to play, regardless of their family’s financial situation. We believe sports should be open to any athlete who has a dream in becoming greatness, across every sport, community, and background and we exist to remove the barriers that keep talented kids on the sidelines.

Transparency

Trust is everything. We show sponsors exactly where their support goes, give athletes and families clear visibility into every dollar raised, and maintain open, honest communication at every step, so everyone feels confident and connected in the process.

Community

Sports build stronger people and stronger neighborhoods. We’re committed to creating meaningful, local connections, between athletes and sponsors, families and businesses, kids and mentors that foster lasting goodwill, pride, and shared purpose beyond the scoreboard.

Our Mission

At SportsHero, our mission is to make youth sports accessible to every child, regardless of financial barriers. We empower young athletes and their families by connecting them with sponsors who provide funding for registration fees, equipment, travel, camps, coaching, and more. Ensuring no kid has to sit on the sidelines because of cost. Through a simple, transparent platform that supports 50+ sports, we remove obstacles, open opportunities, and create pathways for kids to play, grow, build confidence, and pursue their passions. We believe every child deserves the chance to experience the joy, teamwork, discipline, and lifelong benefits that sports provide and we exist to make that a reality, one sponsorship at a time.

Our Team

At the heart of SportsHero is a leadership team driven by deep gratitude for the role sports play in young lives, an unrelenting passion to make them accessible to every child, and the grit to turn vision into reality. We’ve lived the highs of competition and the heartbreak of barriers, whether on the field, court, or trail. We love sports not just as games, but as vehicles for confidence, teamwork, discipline, and joy. Every decision we make is rooted in that shared conviction: no kid should ever have to sit on the sidelines because of cost. With gratitude for the communities we serve, passion for the mission, and the determination to keep pushing forward, we’re building a platform that reflects exactly who we are....people who believe in the power of sports and refuse to let anything stand in its way.

SportsHero

Powered by our people

Pete
CSO
Anne
CMO
Martin
CTO
Manuel
CEO